Nikki Perez
Nikki Perez is a local artist from Sacramento California. I have been working with her to make a larger impact on social media. I curate a monthly posting schedule and work with her to come up with concepts for content. We decided on a color pallet for her page and what to do to make her page look coherent. In less than a month we have gained nearly 1,400 followers with that number increasing everyday. The video with the most views is currently sitting at over 264.3k.
For a couple months we decided to focus on red as our primary color on the landing page. During this time, Nikki was being booked for more prominent events, doing interviews, and getting ready to release her first single. We chose this not only because she looks great in red, but to symbolize her courage and passion.
We then moved to using cooler tones, more muted and relaxed as she decided to take a bit of a step back from socials.
Current TikTok with the most views